pricing
One ladder, six rungs.
Every spot is ordered at one rung of one ladder — radio, draft, 720p, 1080p, Premium 1080p, 4K — and your plan sets how high you can go. Spec → Broadcast is still the quality step inside it: same source, cleared for air by the Fidelity Review gate. Public dollar figures below are shown only where they're ratified; everywhere else you'll see an honest placeholder instead of a number we haven't committed to.
the entry point — free
live todaySpec
Free
Not a sample. The actual wizard, watermarked, yours to keep.
- URL in, a broadcast-length :30 out — no card, no sales call.
- Draft-tier generation on the relaxed Fidelity Review profile — it still runs the gate; nothing ships that failed it.
- Carries the SpotOn mark. Kept as your master — it's the real deliverable, not a teaser.
- The same free tools on this site (script pack, brand audit, hear-it-read, and more) run this same engine on a smaller slice of your business.
the quality axis — same source, cleared for air
live todayBroadcast
$69/ :30
The full Fidelity Review gate, clean output, ready for master control.
- The full Fidelity Review ensemble — independent reviewer families from different model vendors, never the same family twice, blind to each other, checking every frame for physics, brand accuracy, and any on-screen text, matched against your own cited facts (phone numbers, prices, URLs) before a scene can pass; anything unreadable holds for a person to check, never a guess.
- Broadcast-conformant delivery: exact-frame duration, −24 LKFS ±2 loudness, CEA-608/708 captions, safe areas, real broadcast codecs.
- Clean output — no SpotOn mark.
- Includes 10 regenerations per spot on the standard plans today; a fixable Fidelity Review flag is retried until it passes and never counts against that number (see “included takes” below).
- The TV/OTT spot's radio twin renders from the same brief, live in production since M1.
Broadcast pricing is early-access: $69/:30, ratified. Automatic self-serve checkout at that rate isn’t live yet — create an account and we’ll quote your volume against this same price. The feature set above is exactly what ships today; nothing on this page is a roadmap item unless it says coming.
the ladder
Six rungs, cheapest first.
One ladder decides three things at once: what you buy, what it costs, and what it can be upgraded to. Your plan sets the highest rung you can order — rungs above it stay visible in the create screen, disabled, with the reason. Nothing skips 1080p: a 720p spot upgrades to 1080p first, then again if you want Premium or 4K.
| Rung | What it is | Availability |
|---|---|---|
| Radio | Voice only — a written script, a read, music and a mix. No picture. This is the rung a radio station buys. | In every plan — a radio spot from the same brief. |
| Draft | A fast preview of the whole spot on our quickest engine: one take per scene, a lighter review, no contest between candidates. Good for showing a client the idea. You can order the broadcast version afterwards and it keeps this draft’s composition. | In every plan — the fast preview, kept as your master if you want it. |
| 720p | Every scene is shot at 720p — the size most stations and social platforms take. Faster and much cheaper. You can order a 1080p version later as its own job. | In every plan. |
| 1080p | Every scene is shot at full 1080p broadcast size on the engines that render it natively. This is what a TV station expects. | In every plan — this is the broadcast standard. |
| Premium 1080p | Every scene is shot at full 1080p on our top models, three sketch candidates then three filmed takes per scene with the best one crowned, a stricter review pass, and a doubled retake budget. Costs 10× a standard 1080p spot. | In every plan today. Top models, a contest per scene, a stricter review. |
| 4K, upscaled from 1080 | Every scene is shot at full 1080p, then the finished spot is enlarged to 4K (3840×2160) by an AI upscaler that keeps motion steady from frame to frame. The file is labelled "upscaled from 1080" everywhere. It is not a native 4K shoot. | A plan rung — ask your administrator to add it. 4K, upscaled from 1080: the spot is shot at 1080p and the finished master is enlarged to 3840×2160 by an AI upscaler. It is not a native 4K shoot. |
the format axis
Our 4K is upscaled from 1080, and says so.
The 4K rung of the ladder above is 4K, upscaled from 1080: the spot is shot at 1080p and the accepted master is enlarged to 3840×2160 by an AI upscaler that keeps motion steady. Nothing we sell today is shot in native 4K, and the file says so in its own labels.
format add-on
live today4K · upscale
+$99
- A measured lanczos + unsharp upscale of your finished 1080p master — ships today as the YouTube 4K delivery profile.
- Zero re-generation spend: the same edit, a higher-resolution file.
- Quality is capped by the 1080p source — genuinely higher resolution, not genuinely higher captured detail.
feature matrix
What each tier actually gives you.
| Spec | Broadcast | |
|---|---|---|
| Resolution | 480p–720p | 1080p |
| Fidelity Review | Relaxed profile — it still runs | Full multi-family reviewer ensemble |
| Watermark | SpotOn mark | Clean |
| Duration | :30 | :15 / :30 / :60 / :90 |
| Captions | Included | CEA-608/708, broadcast-embedded |
| Loudness | Normalized | −24 LKFS ±2, verified |
| Content credentials | — | C2PA-signed on delivery |
| Included regenerations | Wizard's own free-flow limits | 10 per spot (Enterprise: unlimited) |
| Radio twin | — | Included, from the same brief |
included takes
Every spot includes takes. Here's exactly what that means.
Iteration is real work, and metering it is how we keep the platform fast for everyone rather than rationing quality. This is the whole mechanism — nothing hidden in a support doc.
what counts
- Reshoot or regenerate a scene
- Recast a character
- Remove an object from a scene
- Re-cut the edit
Today: 10 per spot on the standard plans; Enterprise is unlimited (invoice-billed).
what never counts
The Fidelity Review ladder's own automatic retakes when a fixable quality flag comes back — bounded, never an unlimited loop. If a scene still can't clear review, the run pauses for a person to look at it — a spot never ships degraded, and it's never silently stuck either. None of this counts against the number above.
past your included takes
Additional regenerations are recorded and billed — nothing is blocked. An administrator can turn on a hard cap for a workspace instead.
deliverable-denominated
What a budget actually buys.
SpotOn prices per finished spot, not a monthly seat with a mystery meter — so the arithmetic is just the number above. This is illustrative math on the ratified Broadcast price, not a plan; the count is computed from the same $69 printed at the top of this page.
| Budget | Broadcast :30s |
|---|---|
| $69 | 1 spot |
| $345 | 5 spots |
| $690 | 10 spots |
| $6,900 | 100 spots |
Each spot in that count carries its own 4K format add-on if you want one, and its own 10 included regenerations on top — this table is the base price only.
beyond the spot
Two more things the platform actually does.
beyond the spot
live todayEvery final master, signed
A C2PA content-credential manifest is cryptographically signed onto every finished file — real, independently verifiable provenance, not a watermark. If the signer is ever unreachable the render still ships; nothing about delivery waits on it, and the gap is logged, never hidden.
beyond the spot
live todayYour workflow, as your own endpoint
Any flow you build can be triggered by a webhook URL only you hold, or can call out to your own HTTP endpoint or MCP server as a step. Your automation, callable from your systems — not just ours calling out to you.
beyond the spot
comingSee a free draft before you pay for the finish
Choose to see the sketches first, a quick watermarked draft, or go straight to output quality. From the draft you pick the finish: 720p, 1080p, premium or 4K, priced from your own workspace settings before you choose.
receipts, not assertions
See exactly what gets measured on every spot.
The Fidelity Review ensemble, the broadcast validation report, C2PA provenance, and the measured print conformance checks — with what’s live today named plainly.